For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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Artificial intelligence assistants are evolving quickly. Instead of only answering isolated questions, new systems are beginning to work alongside users in real time. One such feature is Claude Cowork.

Claude Cowork is designed to work inside your files and browser tabs to help you complete tasks faster. Rather than relying only on short prompts, it can use the context of your documents, research, and open tabs to generate more relevant and useful results.

In this guide, you will learn what Claude Cowork is, how it works, and why it may represent the next stage of AI powered productivity.

Claude Cowork is a workspace aware AI assistant feature built into Claude.

Unlike traditional chat based AI tools that operate separately from your working environment, Cowork mode allows Claude to interact with the materials you are actively using.

This means Claude can analyze:

• Open documents
• Uploaded files
• Large PDFs
• Research materials
• Multiple browser tabs
• Notes and drafts

Instead of manually copying information into a prompt, the assistant understands the broader context of your work.

It behaves more like a digital collaborator than a simple chatbot.

Claude Cowork relies on three key components:

Traditional AI tools respond only to what you type in a single prompt.

Claude Cowork can process extended context from your files and active workspace. This allows it to:

• Summarize long reports
• Compare multiple documents
• Extract key insights
• Identify inconsistencies
• Generate structured drafts

The model uses a large context window to understand large volumes of information at once.

When you upload files or grant access to documents, Claude reads and analyzes the content.

For example:

• It can summarize a 100 page report
• Pull data from spreadsheets
• Analyze research papers
• Extract action items from meeting notes

Instead of switching between tools, you can ask Claude to perform these tasks directly within your workflow.

Claude Cowork can interact with content from browser tabs.

This allows it to:

• Compare multiple articles
• Pull insights from research sources
• Aggregate information quickly
• Help with content writing or analysis

Rather than copying text manually, the AI works with your open research environment.

You can open multiple articles and ask Claude to summarize them into a cohesive report.

It can identify key themes, trends, and contradictions in seconds.

Upload financial statements or reports and ask Claude to highlight risks, key metrics, or growth opportunities.

Students can upload lecture notes, textbooks, and research papers to generate study summaries or revision guides.

Creators can open trend reports and research articles while Claude drafts scripts, blog posts, or outlines.

Traditional chatbots rely on short, isolated prompts.

Claude Cowork works within your active environment.

Key differences:

• Deeper context understanding
• Ability to analyze multiple sources simultaneously
• More structured output
• Reduced manual copy and paste
• Better workflow integration

It shifts AI from reactive answering to proactive assisting.

When working with workspace level AI assistants, privacy is an important factor.

Users should understand:

• What data is processed
• How long it is stored
• Whether it is used for model training
• What permissions are granted

Responsible usage involves reviewing platform policies and being cautious with sensitive data.

AI tools are evolving from conversational helpers to collaborative systems.

Cowork mode reflects a shift toward:

• AI integrated in daily workflow
• Context aware intelligence
• Reduced friction between tools
• Real time collaboration between humans and AI

Rather than replacing workers, systems like Claude Cowork aim to enhance efficiency and decision making.

Claude Cowork is designed to function as an intelligent digital collaborator inside your files and browser tabs.

By understanding broader context, analyzing documents, and assisting with structured outputs, it makes AI more practical for real world tasks.

As workspace aware AI assistants improve, they may redefine how we research, write, analyze data, and manage projects.

The future of work may not just involve using AI tools. It may involve working alongside them.